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NEW’S | Azores Brand products highlighted in regional shops

© Governo dos Açores | Foto: SRFPAP
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The Regional Secretariat for Finance, Planning and Public Administration, through the Regional Directorate for Entrepreneurship and Competitiveness, promotes a new campaign to disseminate and promote products certified with the Azores Brand seal in several shops throughout the Azores. 

Running until June 11, the “Choose what is ours” campaign will be available at Continente, Guarita and Sol Mar/Pingo Doce supermarkets and. This partnership covers 23 shops on the islands of Santa Maria, São Miguel, Terceira, Pico and Faial.

This initiative will also have has spaces dedicated to the promoters for the display and tasting of their products to those who visit them between June 2 and 4 and between June 9 and 11, from 10 am to 8 pm.

This campaign takes place at a time when there is a growing demand for regional products, both by residents, who celebrate the various festivals taking place in the archipelago, and by visitors, who appreciate and take with them what is locally made. The goal is to encourage consumers to choose what is produced locally and with quality, thus contributing to the development of Azorean companies.

Currently, there are 6,101 products, services and establishments certified with the Azores Brand seal, representing a universe of 281 Azorean companies.

Mauricio De Jesus
Maurício de Jesus é o Diretor de Programação da Rádio Ilhéu, sediada na Ilha de São Jorge. É também autor da rubrica 'Cronicas da Ilha e de Um Ilhéu' que é emitida em rádios locais, regionais e da diáspora desde 2015.